Each bullet point on your page represents a single experience that you had.
The line can describe a role, a project, or just about any "thing" that your heart deems important enough.
That said, however, the subject of the line is rarely what makes it shine.
It's more about:
- When (you launched "the first ever")
- How quickly (in five months!)
- How many (20 more the following year!)
- For whom (six Fortune 500 clients)
The what is usually the first blurb to emerge when you put pen to paper. It sets the base context. It’s the easiest to recall, and yes, it’s usually considered the most essential piece of information to have.
Obviously this line:
Launched the first for our top 4 clients on a 3-month time frame with 20 additional in the following fiscal year.
... is tragically flawed and would induce either vomit or shortness of breath (or both) upon reading: it’s missing the what!
So you obviously need the "what" to be crystal clear in every statement.
But the problem is that most people stop there! They tend to just leave it at the "what." But just because they got an independent clause down doesn't mean it's finished.
To maximize a statement's value to the story, you must include multiple measurable dimensions if possible.
Everybody understands what 1,000 of something is, and in most contexts it adds an impressive visual flare to whatever you’re counting.
Numbers always pack punch because they are so descriptive and so easy to visualize.
The more visual you are, the easier your bullet point is to ingest.
In summary, we should always strive to make a menial "what" exciting by enshrouding it with when, how quickly, how many, and for whom.
Don’t focus on the "what." Readers are far more impressed by the relative dimensions, and most importantly, that you bothered to measure them in the first place.